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Strategic Insights
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Strategy

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An expert direction of production know-how in handling multi platform rollouts for every campaign is where the journey begins with the right research, planning and direction towards a successful and effective communication. As such, we formulate strategies to catch the attention, deliver a commercially successful message or persuade the audience in the right direction to meet the needs of the business.

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A/B Testing

Replay, reprise and compare to optimise ads according to business goals for conversions, lead generation, brand recognition and awareness.

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Above the Line

Build awareness and brand goodwill across the horizon. Think national, think global, reach viewers across the nation over various networks.

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Ad Tracking

Track the performance of an advertisement across channels that influence factors, such as the media, target audience, context/concepts or behaviour.

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Attribution Marketing

Model events that lead to a sale or customer loyalty. Advertising campaigns to guide goals that create brand awareness.

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Below the Line

Target specific groups of people or focus on groups to attain specific sales or conversion goals. Google adwords, telemarketing and a gamut of tools will let you achieve the desired results.

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Brand Awareness

Think long term and increase brand loyalty with cause led campaigns to increase brand awareness and positioning to set base relations with customer base.

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Call To Action

Call to action advertising will let you instruct your audience and buyers and boost engagement factors such as click through rates.

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Cause Marketing

Champion the cause that your brand is associated with by improving your brand recognition in a positive way that shows your firm’s value.

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Conversion Optimisation

Create, experiment, test and tune your ads and landing pages that result in customer purchases. This is a dynamic process tuned to address circumstantial changes.

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Direct Marketing

Use the traditional and digital agents to communicate directly with your customer such as cataloging in emails, inserts in newspapers or bills and receipts.

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Drip Marketing

Here is a way that will let you be associated with your customer base over a long period of time and communicate in small doses just like a drip. This involves targeting each customer with regular ads over a long period of time and thus gaining trust and building a long standing relationship.

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Event Marketing

An offshoot of attribute marketing that involves sponsoring an event or event-within-an-event to reach a target audience and potentially benefit from publicity.

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Influencer Marketing

One of the oldest forms of endorsement and an exponentially increasing market with the rise of social media content creators, this gives you a chance to reach a mass audience and build a persona.

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Interactive Advertising

Advertising that uses interactive tools where your audience reacts with multiple sensory perception and is anyday more engaging. As such, a game featuring your brand will have far higher user engagement.

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Long Format

Commercials that resemble music videos, magazines and features, short films and blogs that are intended for readers of a genre or media type gives you opportunity to converse at length with the target audience.

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Moment Marketing

Amul in India is probably a frontrunner in this endeavour. People, in fact, wait for an utterly butterly take of the matters of the contemporary.

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Native advertising

Blending ads that appear at the start or in between a consumable media like music video, podcast, radio programmes have a much higher rate in engaging eyeballs.

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Persuasive Marketing

Engaging emotions, logic and values is paramount in pursuing interest, and this type of marketing addresses a long standing relationship with the users over constant presence in invoking the values and core emotions.

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Product placement

Relationships with larger than life characters and on screen personas move masses like a shift in the tectonic. Thus placing products in films, pop music and mass consumed media eternalisse a brand.

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Retargeting

Behavioural targeting technique that involves ad placement with users who have shown interest by visiting a site or establishment is a very important persuasive technique to escalate conversion rate.

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Reverse Placement

Creating a product based on a famous fictional product or characters that have entertained masses is a safe bet to invoke a positive response. IKEA mimicking famous fictional homes like FRIENDS, Simpsons and Stranger Things.

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Testimonials

If you can make your clientele happy there’s no better publicity than a satisfied consumer. Word Of Mouth advertising still is the best form of scaling and every strategy aims for this end goal.

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Through The Line

A hybrid technique that employs both ATL and BTL elements of advertising to create mass awareness while simultaneously increasing and addressing the established customer base

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